A named list of twenty buyers turns selling from a mood into a process. You stop waiting to feel ready and start working through a list, which is the only thing that reliably produces meetings.

Twenty is deliberate. Most buyers say no, several never reply, and a handful are wrong for you. At five names a single no feels like a verdict on the business. At twenty it is just Tuesday.

Have your distribution strategy decided, or at least the channel you chose to grow. A buyer list without a channel is a list of logos.

You also need to know your realistic minimum order and lead time, because the first question a buyer asks is whether you can supply them.