Pricing is the fastest lever you have. A ten percent increase goes almost entirely to profit, where a ten percent increase in sales costs you materials, labour and time to deliver.

Pricing set by guesswork or by matching a competitor is the most common reason a busy business still makes no money at the end of the year.

You need to know what it costs you to deliver one unit or one job: materials, labour, and your own time at a real hourly figure. If you do not know, work that out first. The financial milestones in this pathway cover it, and pricing without it is guessing with extra steps.

Also have your current prices written down somewhere, including the discounts you give in conversation but never wrote down. Those are part of your pricing whether you call them that or not.