Tracking leads turns a good month into a repeatable one, because you can finally see how many conversations it takes to win a job. Once you know that number you can plan, price and hire against it.

A customer you forgot to call back is indistinguishable from a customer who said no. Both show up as no sale.

You do not need software. A spreadsheet carries most businesses a long way, and the discipline matters far more than the tool.

Have your last month of enquiries to hand so you can start it with real rows rather than an empty template you never open again.