Customer pipeline created (10+ prospects)
Your pathway/D3.SL
D3.SL.04
Customer pipeline created (10+ prospects)
How this closesComplete the tool — Fill it in here. What you enter is what counts as done.
Why this matters
Ten live prospects is the difference between hoping and forecasting. Once there are ten, one quiet customer stops being able to set your whole month.
Building the list is also a diagnosis. If you struggle to name ten realistic buyers, the constraint is reach rather than closing, and that points you at completely different work.
Before you start
Have your target customer sentence to hand from the earlier step. Without it you will list anyone, and a list of anyone is not a pipeline.
Count only prospects you could contact this week with a reason they would recognise. Someone you met once, or a company you admire, is not a prospect yet.
The rest of this step is for LAEDC clients
The steps themselves, the questions worth asking Pathfinder, where to send your document, and who to call when you get stuck. An account is free, it keeps your progress, and it connects you to an advisor who works with businesses like yours.
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